Keep the ordinary path direct.
Keep updating a description, finding a request and publishing a page simple as the product grows.
The web can do more
than introduce you.
A good website helps someone understand a business. A more useful one helps them take the next step—and helps the business respond.
Less distance between
an idea, a conversation,
and something happening.
Small businesses shouldn’t have to become software integrators to make their online presence useful. Nor should useful tools require surrendering control of the information that makes the business work.
Wave starts with accurate information, an editable website, deliberate publication and real requests. We want that foundation to grow into a practical home for the work around a business.
Today’s foundation.
Tomorrow’s possibilities.
Explore what you can use today and the capabilities we intend to build next.
Available today
A website you can work with.
Visual editing, structured content and pages, private reusable sections and layouts, reviewed assistant edits, team access and saved customer requests—with hosting and business storage in your connected account.
Future direction
From interest to a transaction.
Commerce, payments and inventory would bring buying and selling into the website. Real calendar booking would let customers choose available times and receive confirmed reservations.
Future direction
A community that builds with you.
Independent designers and developers could sell reusable sections and complete layouts. An add-on marketplace and integrations would connect useful capabilities to the tools a business already uses.
More capability.
The same clear purpose.
Make assistance accountable.
Make assistants useful for everyday work, with clear access, review where it matters and a visible result when an action completes.
Keep the business in control.
Content, access and infrastructure choices should remain explicit as the product grows.
Make the next step useful.
Help customers move from finding information to asking, booking or buying as each new capability becomes available.
A website is a beginning.
Make it useful.
Make the next useful change in Studio, or explore a sample website.